The MCR rheometer series is the result of continuous development and based on decades of experience in rheology and rheometry. The combination of innovative and thousandfold field-proven technology with the robust design represents the benchmark in its class. Anton Paar rheometers are built for everyday use in the lab and are the key to all possible kinds of rheological investigations and material characterization. The application field of the renowned MCR series ranges from quality control to high-end research and development tasks.